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Sonic is entering the grocery and convenience store frozen dessert game with a line of grab-and-go items, including ice pops, gelatins, puddings and lollipops.

“With the introduction of these new and exciting retail products, we’re keeping SONIC top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” Sonic Chief Strategy and Business Development Officer John Budd, said in a company release. 

Jel Sert Company is the licensing partner on the gelatin, pudding mixes and shelf-stable freezer bars, while Ziegenfelder will handle frozen ice pops, and Quality CanSdy is handling lollipops and hard candy. The partnerships were brokered by Sonic’s licensing agency, Brand Central.

The brand, which has more than 3,500 drive-ins, serves some 3 million guests daily in 45 states.

 


Topics: Business Strategy and Profitability, Customer Service / Experience, Marketing / Branding / Promotion


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